47
thin insoles
Skip itA deep review moat (4,566 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$6.37–$21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$136K$136K/yr · 227K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,566.17avg incumbent reviews — the moat a new listing must climb