30
thin black ribbon
Skip itPrices mostly outside the sweet spot ($3.96–$9.83) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,473avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.36avg listing price — sweet spot $15–$100
Market size
Bad$61K$61K/yr · 53K searches
Price range
Bad$3.96–$9.83cheapest to priciest tracked listing — scored on the share inside $15–$100