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thieves laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$37.40avg listing price — sweet spot $15–$100
Price range
Great$12.18–$95.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 48K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,032.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand