33
thermal insoles
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great$9.85–$63.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,698.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 53K searches
Growth
Bad-85.2%90-day search growth — must beat 0% to launch