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thanksgiving plates
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Review moat
Great413.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.98–$121.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$534K$534K/yr · 3.2M searches
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand