50
terracotta napkins
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but high returns (8.2%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.66avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$4.64–$62.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,648.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 111K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate