53
teen overnight pads
Worth a lookShows searches that convert (17.3% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+63.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.94avg listing price — sweet spot $15–$100
Price range
Good$7.71–$24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$215K$215K/yr · 89K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,700.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand