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Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,141.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.08–$21.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 75K searches