50
teal napkins
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Price range
Great$5.98–$42.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,160.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 78K searches