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tea tree balm
Skip itA small market ($103K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Price range
Great$7.69–$36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,001.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$103K$103K/yr · 64K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch