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tanning lamp
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great197.27avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$84.32avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Okay$186K$186K/yr · 400K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad$18.01–$508.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale