58
tampons super
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 1.0M searches
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Good$6.91–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,322.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand