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tampons super plus
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 359K searches
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Okay$7.27–$20.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,904.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand