53
tampons regular
Worth a lookShows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 862K searches
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.54–$21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,420.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand