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tamanu oil
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$8.91–$26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,701.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 127K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.0%90-day search growth — must beat 0% to launch