53
talking scale
Worth a lookShows a sweet-spot price point ($33.12 avg), but a small market ($140K/yr) keeps it on the watch list.
Avg price
Incredible$33.12avg listing price — sweet spot $15–$100
Price range
Great$16.21–$102.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,474.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$140K$140K/yr · 61K searches