66
swiffer power mop wood refills
Launch itA $3.1M/yr market growing +31.9% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.1M searches
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Price range
Great$8.81–$33.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,516.52avg incumbent reviews — the moat a new listing must climb