54
sweet water decor candles
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-30.5% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$7.97–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 169K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch