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sunflower lecithin
Launch itA $2.8M/yr market growing +2.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.8M$2.8M/yr · 1.0M searches
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Price range
Good$9.51–$26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,287.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf