32
sully brace
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$84.66avg listing price — sweet spot $15–$100
Price range
Good$19.86–$146.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 50K searches
Review moat
Okay3,903.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad9.1%return rate — above 5% kills the launch gate
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand