42
striped wrapping paper
Skip itPrices mostly outside the sweet spot ($7.95–$15.76) — this niche doesn't clear our bar today.
Review moat
Great120.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$48K$48K/yr · 114K searches
Price range
Bad$7.95–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier