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stretch tite plastic wrap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Price range
Great$4.24–$57.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$651K$651K/yr · 184K searches
Review moat
Okay2,159.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand