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68

strawberry protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 25Conversion 64Competition 75Returns 100Price range 95Avg price 95Brand share 83Review moat 37Quality gap 47

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.06

avg listing price — sweet spot $15–$100

Price range

Incredible$17.62–$82.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great$1.2M

$1.2M/yr · 489K searches

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,767.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

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