52
strawberry candle
Worth a lookShows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$18.63avg listing price — sweet spot $15–$100
Price range
Great$4.32–$50.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,213.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 192K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch