48
stranger things gift bag
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great112.28avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Great$5.47–$42.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$102K$102K/yr · 97K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-48.8%90-day search growth — must beat 0% to launch