43
straight 8
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.48avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$17.49–$269.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,228.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 51K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-25.7%90-day search growth — must beat 0% to launch