40
stone diffuser
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.43avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.15–$108.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad5,401.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 160K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale