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stoma powder
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great361.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.61–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay$129K$129K/yr · 64K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Signals Low Review Barrier