55
steri strips
Worth a lookShows searches that convert (16.6% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 659K searches
Price range
Good$6.50–$33.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,137avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf