51
step
Worth a lookShows a sweet-spot price point ($52.50 avg), but soft demand (-12.1% this quarter) keeps it on the watch list.
Avg price
Great$52.50avg listing price — sweet spot $15–$100
Price range
Great$28.49–$119.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$594K$594K/yr · 300K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,147.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals High Price