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steel wool
Worth a lookShows searches that convert (20.3% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.1M searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$2.32–$22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,497.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.55avg listing price — sweet spot $15–$100