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steel wool scrubber
Skip itPrices mostly outside the sweet spot ($2.32–$12.55) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 927K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,669.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.25avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$2.32–$12.55cheapest to priciest tracked listing — scored on the share inside $15–$100