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steam eye mask
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 867K searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Price range
Good$7.90–$33.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,349avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.3%90-day search growth — must beat 0% to launch