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starch spray for ironing
Launch itA $2.4M/yr market growing +22.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.2M searches
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.97avg listing price — sweet spot $15–$100
Price range
Good$3.52–$36.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,968.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand