48
star wars wrapping paper
Skip itPrices mostly outside the sweet spot ($4.77–$16.73) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good602.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 122K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.77–$16.73cheapest to priciest tracked listing — scored on the share inside $15–$100