43
star plates
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Review moat
Great104.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$8.14–$26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 66K searches