60
stain stick
Launch itA $908K/yr market growing +25.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Price range
Great$3.42–$97.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$908K$908K/yr · 407K searches
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,333.23avg incumbent reviews — the moat a new listing must climb