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st patricks day napkins
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.6avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.20avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 107K searches
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
Price range
Bad$7.38–$13.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier