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st johns wort tea
Skip itSoft demand (-20.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Great421.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Price range
Good$8.31–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 42K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch