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st dupont gas refill
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible37.79avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$239K$239K/yr · 246K searches
Avg price
Okay$242.55avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Price range
Bad$22.58–$1201.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand