60
squatty potty
Launch itA $9.3M/yr market growing +2.2% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$9.3M$9.3M/yr · 6.0M searches
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$9.93–$37.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,527.43avg incumbent reviews — the moat a new listing must climb