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46

squatty potty 9 inch

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A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 28Conversion 82Competition 42Returns 48Price range 93Avg price 95Brand share 45Review moat 21Quality gap 53

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Price range

Great$13.72–$57.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Review moat

Bad10,493.91

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$72K

$72K/yr · 32K searches

Reviews