55
square paper plates
Worth a lookShows a sweet-spot price point ($22.07 avg), but a small market ($63K/yr) keeps it on the watch list.
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.11–$64.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,201.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 51K searches