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square bandaids
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Price range
Okay$2.48–$25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Review moat
Bad12,207.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 55K searches