49
spray and wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 460K searches
Price range
Good$3.36–$31.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad9,118.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand