50
sport wash
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.83avg listing price — sweet spot $15–$100
Price range
Great$11.68–$44.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$609K$609K/yr · 270K searches
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad15,743avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand