spoon straws
Worth a lookShows demand growing +147.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+147.7%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Great371.71avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.39–$29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$135K$135K/yr · 99K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality