51
spiky ball
Worth a lookShows low returns (1.3%), but soft demand (+0.6% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.03–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.50avg listing price — sweet spot $15–$100
Review moat
Okay2,099.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$128K$128K/yr · 151K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch