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spiderman wrapping paper
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great314.86avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.18–$29.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Okay$228K$228K/yr · 241K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Signals Low Review Barrier