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65

spic and span

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 62Conversion 81Competition 42Returns 99Price range 69Avg price 82Brand share 32Review moat 40Quality gap 96

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.67

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.53–$40.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+39.5%

90-day search growth — must beat 0% to launch

Market size

Good$521K

$521K/yr · 344K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,540.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

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